El Jadida  is a port city on the Atlantic coast of Morocco, in the province of El Jadida. It has a population of 144,440 (2004 census). From the sea, El Jadida has a very un-Moorish appearance; it has massive Portuguese walls of hewn stone.

El Jadida, previously known as Mazagan (Portuguese: Mazagão), was seized in 1502 by the Portuguese, and they controlled this city until 1769, when they abandoned Mazagão. Its inhabitants were evacuated to Brazil, where they founded new settlement Nova Mazagão (now in Amapá). El Jadida was then taken over by Sultan Mohammed ben Abdallah.

The Portuguese Fortified City of Mazagan was registered as a UNESCO World Heritage Site in 2004, on the basis of its status as an "outstanding example of the interchange of influences between European and Moroccan cultures" and as an "early example of the realisation of the Renaissance ideals integrated with Portuguese construction technology".

According to UNESCO, the most important buildings from the Portuguese period are the cistern, and theManueline Church of the Assumption.

At present, the city's main exports are beans, almonds, maize, chickpeas, wool, hides, wax and eggs. It importscotton, sugar, tea and rice. The presence of nearby ports and factories is responsible for the pollution of El Jadida's beaches.